I work at the intersection of fashion, culture, and commerce. By day, I’m the Marketing Director at a legacy luxury retailer, where I help shape creative direction, brand storytelling, and e-commerce strategy from the inside of the industry.

Alongside that work, I write and create content that explains how fashion actually functions. I’m interested in how trends form, how history repeats, how culture influences what we wear, and why certain brands build lasting relevance while others fade.

My perspective is shaped by experience, not aesthetics alone. I care about taste, but I care just as much about context, decision-making, and longevity. I believe fashion is most powerful when it’s understood, not just consumed.

This space is for people who love fashion and want more than surface-level inspiration. It’s for those who want clarity, insight, and a deeper understanding of the industry behind the clothes.